Design Thinking

Step-by-step certificate course with worksheets, case studies. Complete User-centered innovation process.

"The fastest way to create excellent results I have ever seen!"
— Dubravko Roksandić

Design Thinking

User-centered innovation process

In this course you will learn the design method and the 10-step process to create an original solution to a problem or opportunity.

This method can be used for story development, audience engagement, building a startup business, developing a new product or service, redesigning your workspace, or workflows to benefit your customer experience.

This method will challenge you to explore radical leaps in thinking that can lead to dramatic breakthroughs in the way your team works to solve problems and develop new ideas.

The techniques taught in this course are used by top corporate innovation teams, startups and innovators.

What will I learn in this course?
You will complete 10 tasks and build skills at each step as you build a customer-focused pitch for a new story form, service or product.

  • How design thinking brings the agility and speed of startups to transform your business
  • To bring culture change to your team with the proven, step-by-step innovation method
  • Adopt best practices from Double Diamond, Google Sprint and Stanford d.School prototyping approaches
  • Help your teams rapidly new products, services business models, and strategy

Worksheets on lean business models, idea generators and user personas are also included to help guide your teams to a specific result. Build a real roadmap to success that has measurable outcomes.

The course includes several case studies and CEO interviews that show the results you can expect as a result.

Learning outcomes
  • Identify a challenge or opportunity in your marketplace
  • Define the customer who will benefit from your solution
  • Run productive brainstorming sessions
  • Build a roadmap and action plan with a cross-functional team
  • Plan for a great user experience from the start
  • Rapidly draft and refine solutions that solve problems for users
  • Validate your prototype solution
  • Build the perfect pitch deck to get your project green-lighted

What clients say:

"Montgomery's Design Thinking workshop gave us immediate and tangible results, projects and ideas we have decided to implement into our products!
Robb managed to unlock the creative and innovative potential of our staff - it was impressive.

Not only did we have impact through proposals created during his three-day visit, but we also saw an impact on the motivation and loyalty of our employees.

Enabling our team for this kind of "work play" meant enabling a competitive edge for our company and acquiring a new kind of necessary literacy.
This is why, in the end, we decided to provide all of Robb's online courses to all of our employees - as a mandatory educational program."
Boris Trupčević
General Manager for Croatia
Styria Media International GbmH

What are you waiting for?  
Enroll today!

What are the requirements?
  • No previous experience, drawing skill or advanced technology is required.
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print
Are you interested in building a startup? That process begins here.
Use this method to develop and test new business concepts with validated feedback

You and your team will love the results from this new way of problem solving, idea exploration and project development.
This course will teach you the method to rapidly develop new products, pitches and roadmaps and build an innovation culture in your business and leadership team.

Enroll now!

Intended Audience: students, Founders, UX designers, Project managers, Engineers, Developers, Visual creatives, Business students, Teachers, Audience and insight analysts, Marketing execs, Sales execs, C-Suite executives

Introducing The Design Method
About the instructor
Design thinking, not graphic design
10 types of innovation
Innovation is a process
Compare 3 design methods
The Lean Canvas
The business purpose
Who are you designing for?
Build your team
What is the Design Method and who is using it?
At a Glance: The Design Method steps
10-step process
Building a team and identifying a design challenge
The Idea Generator
Exercise: Write
The Re-write meeting
Ranking the statements
Exercise: Re-write
Build a customer persona
Ask the right questions
Exercise: Ask
Exercise: Answer
Worksheet: Focus on your solutions
Exercise Draw
Exercise: Re-draw
The moment of truth.
BORIS - Change is a habit
BORIS - Creative space
BORIS - Creative destruction
BORIS - Incubator success Joom Boos
BORIS - Launch imperfect products
BORIS - Building a startup Culture
Links and downloads of toolkits


Dubravko Roksandić , 2 years ago

The fastest way to create excellent results I have ever seen!

Very helpful & interesting

Martina Mikac , 2 years ago


GORAN BASIC , 2 years ago

systematically, transparent, clearly

What's included

  • 40 Video Lessons
  • 4 Text Lessons

  • Works on all devices
  • Certificate of completion

Smart Film School


Robb Montgomery is a professor of mobile journalism and the author of Smartphone Video Storytelling (Routledge – New York & London). He is an award-winning documentary filmmaker and former newspaper editor (Chicago Sun-Times and Chicago Tribune).

He teaches the certificate course in Digital Storytelling for the public information officers of the United Nations and trains reporters from CNN, The New York Times, Reuters, Channel News Asia, Belgian Public Television, Russ Media, Al Jazeera, and Singapore Press Holdings. 

In 2011 he developed the mobile journalism training program for Radio Free Europe / Radio Liberty and has trained more than 20,000 storytellers in mobile video methods.

He holds a b.a. in Journalism (1990 - Eastern Illinois University).

He is @VideoJournalist on Twitter.

His clients include Reuters, CNN, Radio Free Europe, TVN, TVP, VRT, MTV3, France24, Al Jazeera, Mediacorp, Correctiv, Reporter Fabrik, Russ Media, APA, WAN-IFRA Asia, Channel News Asia, SPH, IREX, Thomson Reuters Foundation, Caritas, and The New York Times.