Design Thinking: Innovation methods for business

Step-by-step masterclass with worksheets, case studies. Complete.

"The fastest way to create excellent results I have ever seen!"
— Dubravko Roksandić

The design method is a creative process for achieving a business result.
You can use it to create a startup business, disrupt an existing business model, develop a new product or service, redesign your workspace, or explore radical leaps in thinking that can lead to dramatic breakthroughs.

The techniques taught here are used by top corporate innovation teams, startups and disruptive innovators.

Innovation: Design Thinking for Business Models & Strategies

  • Design thinking brings the agility and speed of startups to transform your business
  • Bring culture change to your team with the proven, step-by-step innovation method
  • Adopt best practices from Double Diamond, Google Sprint and Stanford d.School prototyping approaches
  • Help your teams rapidly new products, services business models, and strategy
Worksheets on lean business models, idea generators and user personas are also included at key stages to help guide your teams to a specific result. Build a real roadmap to success that has measurable outcomes.

The course includes several case studies and CEO interviews that show the results you can expect as a result.

What's inside:
  • An entire section of business case studies
  • 10 types types of innovation
  • A comparison of three popular design methods for business innovation
  • Step-by-step guide with exercises in the Design Method
  • Interviews with innovation leaders in the media business

This course is taught by a best-selling instructor with 30 years of professional innovation experience.

Learn the proven design method that leaders use to build a business culture that continuously develops new products and services.

Innovation transforms the way people develop products, services, processes—and even strategy.

For the companies disrupting the market today, design is no longer just a “stage” in the business process — it is the language of business.

What clients say:

"Montgomery's Design Thinking workshop gave us immediate and tangible results, projects and ideas we have decided to implement into our products!
Robb managed to unlock the creative and innovative potential of our staff - it was impressive.

Not only did we have impact through proposals created during his three-day visit, but we also saw an impact on the motivation and loyalty of our employees.

Enabling our team for this kind of "work play" meant enabling a competitive edge for our company and acquiring a new kind of necessary literacy.
This is why, in the end, we decided to provide all of Robb's online courses to all of our employees - as a mandatory educational program."
Boris Trupčević
General Manager for Croatia
Styria Media International GbmH

If you want to help jolt your company out of bad habits, the people and teams around you will need to learn to adopt the habits of true innovators.

The step-by-Design Method will guide you to:

  • Identify a challenge or opportunity in your marketplace
  • Define the customer who will benefit from your solution
  • Run a productive brainstorming sessions
  • Build a roadmap and action plan with a cross-functional team
  • Plan for a great user experience from the start
  • Rapidly draft and refine solutions that solve problems for users
  • Validate your prototype solution
  • Build the perfect pitch deck to get your project green-lighted
What are you waiting for?  
Enroll today!

What are the requirements?
  • No previous experience, drawing skill or advanced technology is required.
  • You will need a white board, post-it notes, pencils, and markers.
  • Worksheets will be provided for you to print
Are you interested in building a startup? That process begins here.
Use this method to develop and test new business concepts with validated feedback

You and your team will love the results from this new way of problem solving, idea exploration and project development.
This course will teach you the method to rapidly develop new products, pitches and roadmaps and build an innovation culture in your business and leadership team.

What am I going to get from this course?
  • Run productive brainstorming sessions
  • Build a roadmap and paper prototype that can be tested with users
  • Understand innovation processes like design sprints and design-thinking planning
  • Transform concepts into action plans and business models ready for the Lean Canvas
  • Plan solutions that provide for a great user experience from the start
  • Build the perfect pitch deck to get your project green-lighted
Enroll now!

Intended Audience: students, Founders, UX designers, Project managers, Engineers, Developers, Visual creatives, Business students, Teachers, Audience and insight analysts, Marketing execs, Sales execs, C-Suite executives

Introducing The Design Method
Design thinking, not graphic design
About the instructor
10 types of innovation
Innovation is a process
Compare 3 design methods
The Lean Canvas
The business purpose
Who are you designing for?
Build your team
What is the Design Method and who is using it?
At a Glance: The Design Method steps
Building a team and identifying a design challenge
The Idea Generator
Exercise: Write
The Re-write meeting
Ranking the statements
Exercise: Re-write
Build a customer persona
Ask the right questions
Exercise: Ask
Exercise: Answer
Worksheet: Focus on your solutions
Exercise Draw
Exercise: Re-draw
The moment of truth.
BORIS - Change is a habit
BORIS - Creative space
BORIS - Creative destruction
BORIS - Incubator success Joom Boos
BORIS - Launch imperfect products
BORIS - Building a startup Culture
Links and downloads of toolkits


Dubravko Roksandić , 11 months ago

The fastest way to create excellent results I have ever seen!

Very helpful & interesting

Martina Mikac , 11 months ago


GORAN BASIC , 12 months ago

systematically, transparent, clearly

What's included

  • 40 Video Lessons
  • 3 Text Lessons

  • Works on all devices
  • Certificate of completion

Robb Montgomery


Robb Montgomery is a visual storytelling and innovation expert based in Berlin, Germany.

He is the author of Smartphone Video Storytelling (Routledge Press - New York & London) and has been producing media development projects on Design Thinking, Multimedia and Mobile Video Journalism since 2005.

Montgomery is a distinguished visiting professor at the EFJ School of New Journalism in Paris and at FH Wien School of Communication in Vienna where he teaches Mobile Reporting and leads Media Lab innovation sprints.

His 5-star rated online video courses (offered here at the Smart Film School web site) produce certificate training for thousands of corporate and academic students each year.

Robb is a former journalist for the Chicago Tribune and his clients include Reuters, CNN, Radio Free Europe, TVN, France24, Al Jazeera, Belgium Public Broadcasting, Channel News Asia, SPH, IREX, Thomson Reuters Foundation, Caritas, and The New York Times.