Mobile & Digital Journalism for the Integrated Newsroom
Hindustan Times Digital Transformation: Six-month training program for 450 journalists.
Designed for HT Media.
Trainees are enrolled via cooperation of the HR department which maintains the list of eligible participants each year.
Certificate training program
How to plan, test, produce and measure digital storytelling using the rapid prototyping methods and innovation tools that tech companies use to win in the digital landscape.
Manage audience analytics, trends and communities to develop public powered journalism. Story selection. Audience -first journalism and emerging communities
Writing for structure, The AIDA sequence, SEO, SEM, headline writing, use of pictures and graphics. keyword density, back links, and metadata
How to establish metrics & KPIs, build Integrated workflows and processes for traffic analysis, meta data, page views, unique visitors, and engagement
How to plan, shoot and edit 10 types of news videos with a smartphone
This Masterclass is an intensive boot camp course designed to help journalist master the new languages of digital story planning, mobile journalism, writing for digital audiences, and developing user-centered solutions for new editorial products and services. This training provides a solid foundation for the culture change required of a digital transformation. Every journalist on staff needs to be acquainted with the new language, lingo and workflows that are a hallmark of successful integrated newsrooms.
