Smartphone Filmmaking and Visual Storytelling (MKT560)

Learn to make short smartphone films by using visual storytelling and persuasive techniques to turn  ideas, personal stories and marketing concepts into compelling visual narratives.

This class will combine learning across the concepts of marketing, psychology and filmmaking to help students shape their own story idea into a short film made entirely on their own mobile phone

Students can choose to create a practical advertising video promoting a product or service, or a more open and creative video promoting their personal brand or telling a story that is important to them.

Tap on on the course blocks below to view the syllabus content. 

Smart Film School

This course is taught by Robb Montgomery, an American Mobile Journalism expert, filmmaker and author.

Montgomery leads global training programs in mobile video reporting and documentary filmmaking for professional journalists. Based in Berlin, he recently served journalists in Ukraine leading several mobile documentary journalism workshops in Odessa and Ivano-Frankivsk.

He is the author of Smartphone Video Storytelling and Mobile Journalism textbooks and his documentary films have been awarded top prizes at film festivals in Berlin, Milan and Los Angeles.

Montgomery teaches journalists in more than 34 countries for Reuters, WAN-IFRA, IREX, InterNews, United Nations, U.S. State Department, Journalism Co UK, Mediacorp, SRMG, Radio Free Europe, Journalism Co UK, Middle East Broadcast Network, GIJN, International Journalism Festival, NABSHOW, and public broadcasters.

Montgomery developed the first mobile journalism training program for Radio Free Europe TV in 2011. As a visiting professor he has led courses in visual journalism at Northwestern University, Stockholm University, University of London, Singapore University, Danish School of Journalism, and Ohio University. He is listed in the U.S. Speaker program and presents workshops that are organized by U.S. Embassies cultural affairs officers.

His Smart Film School certificate courses are accredited by top media organizations and universities.

Montgomery holds a b.a. in Journalism (1990 – Eastern Illinois University)