Design Sprints for Journalists - Masterclass

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About the instructor
Design thinking, not graphic design
10 types of innovation Preview
Introducing The Design Method Preview

24Sata
MEC
MMA
EFJ
APA Preview
WBEZ - Public-powered journalism

Innovation is a process
Compare 3 design methods
The Lean Canvas
The business purpose
Quiz

Definition of the Lean Journalism Canvas
Worksheet (Google Docs and PDF)

Process then tools
Threats to digital publishing
Jeff Jarvis: Terrible price publishers have paid

Define the challenge
Get the fundamentals right at the start
Who are you designing for?

Build a cross-functional team
Who is on the team?

A check for understanding

How journalists apply the Design Method
At a Glance: The Design Method steps
10-step process Preview

Write
The Idea Generator
Exercise: Write

The Re-write meeting
Ranking the statements
Exercise: Re-write

What makes a good story?
Political Coverage Journalism Guide

Digital Roadmap: What are the successful models?
Five key lessons in digital transformation by Edward Roussel CIO, Dow Jones & WSJ

Ask
Build a customer persona
Ask the right questions
Public-powered journalism questions
Exercise: Ask
Download: User Persona worksheet

How The New York Times wins at SEO - Video + PDF download
5 ways media has changed forever
How BILD converts visitors into subscribers
Using data for audience engagement, Kevin Anderson.
Story-centric workflow - the CMS workflow for digital integration

Answer
Exercise: Answer

Worksheet: Focus on your solutions
Draw
Exercise Draw Preview

Re-Draw
Exercise: Re-draw

The moment of truth.

BORIS - Change is a habit
BORIS - Creative space
BORIS - Creative destruction
BORIS - Incubator success Joom Boos
BORIS - Launch imperfect products
BORIS - Building a startup Culture

Links and downloads of toolkits Preview